Lab54 ("we", "us", or "our") operates event experiences and related digital services. This Privacy Policy explains how we collect, use, store, and protect your personal information when you sign up for our events or marketing via Vault.fm and when you purchase tickets via DICE.
By submitting your details or purchasing tickets, you agree to this Privacy Policy.
1. Data Controller
Lab54
Email: Contact@lab54.co.uk
Lab54 is the primary data controller for all personal data collected via:
• Vault.fm (newsletter and event sign-up forms)
• DICE (ticketing platform)
• Our website and any associated online forms
2. Platforms We Use to Collect Your Data
Vault.fm – Marketing & Event Sign-Ups
When you subscribe or register interest for an event on Vault.fm, the information you provide is securely stored and shared with us for marketing and event updates.
Data collected via Vault.fm may include:
• Your name
• Email address
• Phone number (if provided)
• Event preferences and interests
• Consent status for marketing
Vault.fm acts as our data processor, storing information on our behalf.
DICE – Ticket Purchasing & Event Attendance
When you buy a ticket for a Lab54 event through DICE, they collect certain information required for ticketing and event access.
DICE may share relevant buyer information with us, including:
• Your name
• Email address
• Ticket purchase details
• Event attendance data
• Consent for marketing (if opt-in given within DICE)
DICE acts as an independent controller for its own processing and a processor for the data it transfers to us.
3. Information We Collect
Personal Data
We may collect the following types of personal information:
• First and last name
• Email address
• Phone number
• Social media handles (if provided)
• Event preferences
• Ticketing information (from DICE)
• Consent for marketing
• Cookies and usage data
Usage Data
Collected automatically through our website or sign-up links, including:
• IP address
• Browser and device details
• Pages visited
• Interaction timestamps
• Referral sources
4. How We Use Your Data
Event Marketing & Updates
• To send event announcements, promotions, reminders, presale links, and exclusive offers
• To personalise marketing based on your interests or previous attendance
• To notify you of future Lab54 events
Event Management
• To confirm ticket purchases
• To manage guest lists
• To verify attendance
• To communicate changes to events
Analytics & Service Improvement
• To understand how users interact with Vault.fm sign-up forms
• To analyse event demand and engagement
• To improve our event offerings
Legal or Contractual Purposes
• Ensuring compliance with safety regulations
• Responding to legal requests
• Preventing fraud or misuse
5. Legal Basis for Processing (UK GDPR)
We process your data under the following legal bases:
• Consent – when you opt in via Vault.fm or DICE for marketing
• Contract – to deliver tickets, manage entry, or fulfil service obligations
• Legitimate Interest – for analytics, limited marketing to existing customers, and service improvement
You may withdraw consent at any time.
6. Sharing Your Data
We may share your data only with trusted partners:
• Vault.fm – stores emails and sign-up data
• DICE – handles ticketing and passes attendance data
• Email marketing tools – to send newsletters and announcements
• Analytics providers (e.g., Google Analytics)
• Event partners or venues – only when essential for event operations
We do not sell your data.
7. Data Transfers
Your data may be stored or processed on servers within the UK or in countries deemed to provide adequate protection under UK GDPR. We ensure all third-party processors meet legal security requirements.
8. Data Security
We and our processors use commercially acceptable methods to protect your data, including encryption and access restrictions. However, no system can ever be completely secure.
9. Your Rights
You have the right to:
• Access your personal data
• Correct inaccurate data
• Request deletion
• Withdraw consent at any time
• Object to marketing
• Request data portability
• Restrict certain types of processing
To exercise your rights, email: Contact@lab54.co.uk
To unsubscribe from marketing, use the unsubscribe link in any email.
10. Data Retention
We keep your data only as long as necessary for:
• Managing events you attend
• Sending marketing communications you have consented to
• Meeting legal obligations
If you unsubscribe, we retain minimal records to ensure you are not contacted again.
11. Children’s Data
Our events and sign-up services are not intended for anyone under 18. We do not knowingly collect data from children.
12. Links to Other Services
Our website and communications may include links to third-party services such as:
• DICE
• Vault.fm
• Social media platforms
We are not responsible for their privacy practices.
13. Updates to This Policy
We may update this Privacy Policy periodically. The most current version will always be displayed on this page with an updated effective date.
14. Contact Us
For privacy questions or data requests, contact:
Email: Contact@lab54.co.uk
Lab54 Privacy Policy